We manage your digital content

Digital Content Management is the process for collecting, retrieving, delivering and managing overall information of the organization. It involves distribution of the quality content on various channels like Social Media Platforms (Facebook and Instagram). 99 YRS is one stop shop ecommerce marketing agency that provides content management services like Product Shooting, Post production services, Creation of A+ Content and attribution copies and cataloguing. 

Moreover, 99 YRS provides Paid ads, Paid Search, Paid Social, Paid Marketpace Ads. Also, product shoot, Computer generated imagery and rendering are some of the solutions offered.

The 4 main services offered

PRODUCTION

POST PRODUCTION

Attribution , Copy and A+ Content creation

Catalouging

Production

eCommerce product photography services include photo shoot of various products from every angle that covers every side of the product.

Note on Computer Generated Imagery (CGI)

  1. Jewelry — It is very difficult to move Jewellery around for photography due to the high cost and tough to handle due to delicate nature.
  2. Home furnishing – It is very difficult to create multiple sets and ambiance where product utility can be displayed or showcased. E.g: Bedsheets displayed in bedroom.
  3. Furniture – Heavy products cannot be moved around easily. Also positioning them in various channels is not possible without adding substantial cost related to set creation.

 CGI is used to create various product profiles such as

  1. Still angles
  2. 360 degree rotations
  3. Product utilization or demonstration

Post Production

99 YRS, eCommerce solutions consultant also  provides background changing, providing clipping path, masking, colour correction, image enhancement, providing effects, compositing in the domain of Post Production.

Retouching

Product, fashion, fashion accessories, and Jewellery retouching are all covered under the post-production services domain. Retouching involves cleaning of dust, marks, creases and other blemishes on the product image. Correcting the skin tones & postures, removal of moles and tattoos from the skin of the model in case of fashion all form part of this service. Background changing for making the marketplace listing page of the product is also taken care of under retouching.  

Colour correction –

Matching of product color with that of the image is a critical aspect of any color correction job. The same is done through the color palette or by physically comparing the product with the image. Synchronization of the colors across various images of the same product is also undertaken to provide uniformity.

Clipping Path –

Clipping path is provided along with background removal as per client specifications. Clipping Path is executed with different types of effects. 

Ghost / Mannequin

Apparel presented with ghost effect adds so much more clarity to the presentation done on the eCommerce channel. 99yrs understands the intricacies of this process and can create ghost effects for apparel shots on mannequins, sheer fabric, see-through garments, sportswear, etc. Ghost images can be created out of model shoots, thus allowing the use of images across various ethnic populations without prejudice to any specific skin color.

Video editing –

Editing of product videos , story board videos, time lapse videos and stop motion videos is done by 99yrs.

ATTRIBUTION, COPY AND A+ CONTENT CREATION

Attributes define the various characteristics of a product and range from color, shape, weight, material to technical specifications and even usage of the product. eCommerce product attributes involve product description for 200 or more words. 

A+ Content or Enriched content is creation of a detailed digital product catalog and involves study of the product and the category it is placed in along with its benefits and usage. Such a digital representation of the product which has a mixture of text and images acts as a very informative guide for the decision making of the consumer.

A well-written, crisp, and engaging description of the product clarifies the products in the minds of viewers. Quality content and neat description of the products help a brand to grab more attention. The objective is to improve a brand’s ability to influence customer behaviour. Optimizing SEO related keywords further enhances the marketer’s overall efficiency and effectiveness.

Our Content Management Services include:

  1. Product Page (Titles, Descriptions, Story, Feature / Bullet Points)
  2. Blogs
  3. User reviews/comments
  4. Expert Reviews
  5. Press Releases
  6. Buying Guides

Content is done by encompassing

  1. Language guidelines
  2. Brand guidelines
  3. Legal compliances

CATALOGUING

Textual and visual content are compiled together to make a precise information about the product that gives a clear idea to the viewer. Moreover, technical and display layouts are also done precisely. 

QUALITY CHECKS AND QUALITY ASSURANCE

Quality Assurance (QA) of the e-commerce content and Product Catalogues is difficult to scale and quality. For an average online retailer, the QA cost constitutes nearly 30% of all content costs.

Very high content quality (98-99%) with even brand tone is the need of the time and can only be provided with a proper mixture of manual as well as technical screening.