Introduction To Amazon Marketing Services

Published by

Posted on February 07, 2020

Introduction:

Amazon Marketing Services (AMS) is fast emerging as one of the most effective digital marketing services after Google and Paid Social media ads.

These ads or campaigns as they know result in quick ROI and directly affect the sales. They also can result in a huge drain on the budget if not planned properly with spends far out stipping the revenues.

Below we mention 14 key points for successful Amazon Marketing Services campaigns:

1. Amazon Marketing Services campaigns are primarily for sales. You have to perform a campaign if you want sales. You cannot run campaigns if you do not have a stock Period. So when you design your campaigns just keep sales in mind and back it with good inventory

2. Amazon Marketing Services campaigns are not stand-alone action points. Great campaigns need to be supported with great content. Campaigns bring customers to your page. Content makes them buy.

3. Start with Auto campaigns and harvest keywords. Amazon does a good job of identifying keywords in your content and displaying your products for the required search result. A couple of months of auto campaigns will help in harvesting a good bunch of keywords to start manual
campaigns.

4. Seed keywords in your content. The skill is as much of how you seed keywords in your content as it is of how you bid for those keywords. Write everything that describes your product and its category. You never know which word will bring the customer to your page.

5. Be truthful in terms of seed keywords. Keywords that do not stand for your product may bring the customer to your page but will not make them buy your product as that is not what they are searching for. This generally results in high spending with no sales.

6. The title is the first priority for keywords. followed by bullet points. Seed keywords in the back panel too and fill all the additional information points as Amazon use all this information for displaying products for a particular search request.

7. Run auto campaigns at the Amazon Standard Identification Number level. Every product is different and hence gathers its own search keywords. Run group level campaigns for child ASINs within a Parent ASIN. This practice results in a high spend to start but quickly gives keywords that are specific to every ASIN. It also gives a very fair indication of which ASINs are likely to do well.

8. Start any campaign with low bids and gradually up the bids till you start hitting the jackpot. Before you start the campaigns, put down a budget for the spend. Do not expect great results on day one and Return Of Investment or Advertising Cost Of Sales at it is know is going to be high to start, but it gradually cools off. Keep monitoring your spending against your budgets.

9. Use negative keywords wisely. These keywords are not applicable to your product. These are like block keywords. Hand the list of these keywords to Amazon so that Amazon does not show your
product in case these keywords are used in any search result. It helps in saving the spending and increasing the ROI.

10. If you are getting impressions but no clicks, please check your pricing with respect to competition. The chances are the products displayed around your product are lesser priced.

11. If you are getting impressions and clicks but no sales, please check your content. You have the right ads and most probably good pricing but you are not able to offer to the customer what they are looking for or maybe you have not mentioned that in your content making them unsure of
buying.

12. Campaigns are like kids, they need constant attention. Unattended campaigns can result in disastrous results with spending far outstripping the revenue. Check your campaigns every 6 hours every day. Campaigns behave differently at different time frames and these patterns have to be noted for further fine-tuning.

13. Campaigns mature over time. Those not performing well need to be closed and those giving good ROI need to be maintained. It is just not possible for campaigns to keep performing consistently forever.

Competition pricing, change in customer taste, aggressive Bids by other sellers on the same keywords result in campaigns losing their consistency.

14. Finally, you cannot use campaigns to take traffic out of Amazon to may your own website. Amazon Marketing Services is meant for sales on Amazon.

Also read: Scale Your Ecommerce Business Globally – 7 Steps To Follow

Final Words:

Running campaigns on Amazon is a fairly complex process and is developed as a good tool for driving sales through consistent efforts. Further, you can also make use of Social Media platforms like Facebook, Linkedin and Instagram to drive traffic to Amazon.

Please feel free to get in touch with 99yrs for a more detail discussion on how to build great ROI using Amazon Marketing Services.

  1. February 15, 2020 at 6:23 pm

    Great content! Super high-quality! Keep it up! 🙂

  2. April 8, 2021 at 1:01 am

    Please let me know if you’re looking for a
    writer for your site. You have some really good articles and I feel
    I would be a good asset. If you ever want to take some of the load off,
    I’d absolutely love to write some content for your blog in exchange for a link back to
    mine. Please blast me an e-mail if interested.
    Cheers!

  3. April 8, 2021 at 1:05 am

    Its not my first time to pay a visit this web site, i am browsing this web site dailly and
    get nice information from here everyday.

    Feel free to surf to my site … ntc33 android download

  4. April 8, 2021 at 1:07 am

    Excellent blog! Do you have any tips and hints for aspiring writers?

    I’m hoping to start my own website soon but I’m a
    little lost on everything. Would you suggest starting
    with a free platform like WordPress or go for a paid option? There are so many options out there that
    I’m totally overwhelmed .. Any recommendations? Bless you!

    My web site test love138 (918kiss-m.com)

  5. April 8, 2021 at 1:11 am

    Hello to all, how is everything, I think every one is getting more from this
    site, and your views are pleasant in support of new users.

    Also visit my web blog: pussy888 android

  6. April 8, 2021 at 1:18 am

    Thank you, I have just been searching for information about this subject for
    a while and yours is the best I have found out till now.
    However, what in regards to the conclusion? Are you certain about the source?

    My blog post … 918kiss plus test id

  7. April 8, 2021 at 1:19 am

    hello!,I really like your writing very a lot! proportion we keep
    up a correspondence extra approximately your article
    on AOL? I require an expert in this house to solve my problem.
    Maybe that is you! Looking forward to see you.

    my website: slot calibet (https://918kiss-m.com)

  8. April 8, 2021 at 1:24 am

    I am really enjoying the theme/design of your web site. Do you ever run into any
    internet browser compatibility problems? A number of my blog
    readers have complained about my website not working
    correctly in Explorer but looks great in Safari.
    Do you have any tips to help fix this problem?

    Feel free to visit my web-site Slot Game Sky1388

  9. April 8, 2021 at 1:26 am

    I would like to thank you for the efforts you’ve put in writing this site.
    I am hoping to see the same high-grade content by you later on as well.
    In truth, your creative writing abilities has motivated me to get my very
    own website now 😉

    Review my site … king855 slot game

  10. April 8, 2021 at 1:47 am

    Thank you for the good writeup. It in fact was a amusement account it.
    Look advanced to far added agreeable from you!
    However, how could we communicate?

    Have a look at my blog; game aaa1188 online

  11. April 8, 2021 at 2:00 am

    Do you have a spam issue on this blog; I also am a blogger, and I was wondering your situation; many of us have developed some nice methods and we are looking to exchange strategies
    with others, why not shoot me an email if interested.

    Look at my page sky777

  12. April 8, 2021 at 2:05 am

    Ahaa, its pleasant dialogue concerning this article at this place at this webpage, I have
    read all that, so now me also commenting here.

    My blog post: returngain.com

  13. April 8, 2021 at 2:47 am

    Great article.

    Feel free to visit my site; gema club suncity

  14. April 8, 2021 at 2:55 am

    It is appropriate time to make some plans for the future and it is time
    to be happy. I’ve read this post and if I could I want to suggest you some interesting
    things or suggestions. Maybe you could write next
    articles referring to this article. I want to read even more
    things about it!

    my website epicwin pc download

  15. April 8, 2021 at 4:17 am

    Whoa! This blog looks exactly like my old one!

    It’s on a completely different topic but it has pretty much the same layout and
    design. Superb choice of colors!

    Feel free to visit my website; mega888 slot game

  16. April 8, 2021 at 7:37 am

    Its like you read my mind! You appear to know a lot about
    this, like you wrote the book in it or something.
    I think that you could do with some pics to drive the message home
    a little bit, but other than that, this is fantastic blog.
    A fantastic read. I’ll certainly be back.

    My webpage: Xe88

  17. April 8, 2021 at 9:15 am

    The games will be available to watch on current LiveScore’s iOS and
    Android app.

  18. April 8, 2021 at 5:49 pm

    It’s amazing in favor of me to have a web page, which is beneficial in support of my knowledge.
    thanks admin

    Here is my site babybargains.com.au

  19. April 8, 2021 at 6:09 pm

    Neat blog! Is your theme custom made or did
    you download it from somewhere? A theme like yours with a few simple adjustements would really make my blog jump
    out. Please let me know where you got your design. Bless you

    Look at my homepage mega888 Slot game List

  20. April 8, 2021 at 6:16 pm

    Right away I am going away to do my breakfast, once having my
    breakfast coming again to read further news.

    my webpage: mega888 ios download – https://918kiss-m.com/blog/is-online-gambling-safe

  21. April 8, 2021 at 9:03 pm

    When someone writes an article he/she retains the thought of a user in his/her brain that how a user can be aware of it.
    Therefore that’s why this piece of writing is great.
    Thanks!

  22. April 8, 2021 at 9:18 pm

    Hi there are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started
    and set up my own. Do you need any coding knowledge to make your own blog?
    Any help would be really appreciated!

  23. Abe
    April 8, 2021 at 9:43 pm

    hello!,I love your writing very a lot! percentage we
    keep up a correspondence extra about your article on AOL?
    I require a specialist on this space to solve my problem.
    May be that is you! Looking forward to look you.

  24. April 8, 2021 at 10:12 pm

    This site certainly has all the information and facts I needed about
    this subject and didn’t know who to ask.

  25. April 8, 2021 at 10:38 pm

    Howdy I am so grateful I found your weblog, I really found you by mistake, while I
    was looking on Yahoo for something else, Anyways I am here now and would
    just like to say many thanks for a incredible post and a all round interesting blog (I also love the theme/design), I don’t
    have time to read through it all at the minute but I have bookmarked it
    and also added your RSS feeds, so when I have time I
    will be back to read a great deal more, Please do keep up the
    awesome jo.

  26. April 8, 2021 at 11:06 pm

    Great delivery. Outstanding arguments. Keep up the great spirit.

    Here is my web-site … cara menang 918kiss

  27. April 9, 2021 at 3:41 am

    Hey I know this is off topic but I was wondering if you knew of any
    widgets I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some
    time and was hoping maybe you would have some experience
    with something like this. Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to
    your new updates.

    my site :: joker688 slot

  28. April 9, 2021 at 4:15 am

    I am really happy to glance at this website posts which contains lots of helpful facts,
    thanks for providing these kinds of data.

  29. April 9, 2021 at 5:30 am

    It’s remarkable for me to have a web page, which is useful in support of
    my know-how. thanks admin

  30. April 9, 2021 at 5:50 am

    Spot on with this write-up, I truly think this amazing site needs a lot
    more attention. I’ll probably be returning to read through more, thanks for the information!

  31. April 9, 2021 at 8:00 am

    If you are going for most excellent contents like myself, only go to see
    this website every day for the reason that it gives feature contents, thanks

  32. April 9, 2021 at 9:23 am

    Hi there, I found your website by way of Google even as searching for a similar topic, your web site got here up, it looks great.
    I’ve bookmarked it in my google bookmarks.
    Hello there, simply was alert to your weblog thru Google, and found that it is truly
    informative. I’m gonna be careful for brussels. I will be grateful in the event you proceed
    this in future. A lot of people shall be benefited from your writing.
    Cheers!

  33. April 9, 2021 at 9:55 am

    Good day! This post could not be written any better!
    Reading through this post reminds me of my good old room mate!
    He always kept chatting about this. I will forward this
    article to him. Fairly certain he will have a good read.
    Thank you for sharing!

  34. April 9, 2021 at 10:09 am

    You are so interesting! I don’t believe I’ve truly read
    something like that before. So great to find another person with genuine thoughts
    on this subject matter. Really.. thanks for starting this up.
    This web site is one thing that is required on the internet, someone with
    some originality!

  35. April 9, 2021 at 10:25 am

    whoah this weblog is fantastic i love studying your posts.
    Keep up the great work! You already know, lots
    of individuals are looking around for this information, you can help them
    greatly.

  36. April 9, 2021 at 10:27 am

    Hi there, of course this post is actually fastidious and I
    have learned lot of things from it on the topic of blogging.

    thanks.

  37. April 9, 2021 at 10:33 am

    This is really interesting, You are a very professional blogger.
    I have joined your rss feed and look ahead to in search of more of your magnificent post.
    Additionally, I have shared your web site in my social networks

  38. April 9, 2021 at 10:36 am

    When someone writes an piece of writing he/she retains the plan of a user in his/her brain that how a
    user can be aware of it. So that’s why this post
    is perfect. Thanks!

  39. April 9, 2021 at 10:56 am

    Hi mates, how is everything, and what you would like
    to say about this post, in my view its actually amazing for
    me.

  40. April 9, 2021 at 11:35 am

    Hey, I think your site might be having browser compatibility issues.
    When I look at your blog in Chrome, it looks fine but when opening in Internet Explorer, it
    has some overlapping. I just wanted to give you a quick heads
    up! Other then that, wonderful blog!

  41. April 9, 2021 at 11:53 am

    Great blog right here! Additionally your site quite a bit up very fast!
    What host are you the use of? Can I am getting your affiliate
    hyperlink to your host? I wish my web site loaded up as fast as
    yours lol

  42. April 9, 2021 at 12:30 pm

    Excellent website you have here but I was wanting to know if you
    knew of any user discussion forums that cover the same topics discussed here?
    I’d really like to be a part of group where I can get feed-back from other knowledgeable people
    that share the same interest. If you have any suggestions, please let me know.
    Bless you!

  43. April 9, 2021 at 12:33 pm

    Hello there! This blog post could not be written any better!
    Going through this post reminds me of my previous roommate!
    He continually kept preaching about this. I most certainly will forward this information to him.
    Pretty sure he’ll have a very good read. Thanks for sharing!

  44. April 9, 2021 at 12:46 pm

    You’re so interesting! I do not suppose I’ve truly read a
    single thing like that before. So great to discover someone with
    unique thoughts on this subject matter. Seriously..
    thanks for starting this up. This site is one thing that is needed on the internet, someone with a
    bit of originality!

  45. April 9, 2021 at 1:33 pm

    It’s genuinely very difficult in this full of activity life to listen news on TV, therefore I
    only use world wide web for that reason, and obtain the newest information.

  46. April 9, 2021 at 1:37 pm

    Hey there are using WordPress for your site platform?

    I’m new to the blog world but I’m trying to get
    started and set up my own. Do you need any html
    coding knowledge to make your own blog? Any help would be really appreciated!

  47. April 9, 2021 at 3:00 pm

    Saya telah berselancar online lebih dari 2 jam
    hari ini, namun saya tidak pernah menemukan artikel menarik seperti milik Anda.

    It’s cukup berharga bagi saya. Secara pribadi , jika semua pemilik situs web
    dan blogger membuat konten yang baik seperti yang Anda lakukan, internet
    akan menjadi lebih berguna dari sebelumnya.

    My web site :: Agen slot joker123 deposit pulsa tanpa potongan

  48. April 9, 2021 at 3:07 pm

    Saya telah telah menjelajah online lebih dari 4 jam hari ini, namun saya tidak pernah menemukan artikel menarik
    seperti milik Anda. It’s cukup berharga bagi saya.
    Secara pribadi , jika semua webmaster dan blogger membuat konten yang baik seperti yang Anda lakukan, internet akan menjadi lebih berguna
    dari sebelumnya.

    My web blog Joker388 osg777

  49. April 9, 2021 at 4:01 pm

    Precisely what I was searching for, regards for putting up.

    My blog post … https://trainingteachers.org.za

  50. April 9, 2021 at 4:09 pm

    I seriously love your site.. Great colors & theme.
    Did you create this web site yourself? Please reply back as
    I’m planning to create my own personal website and would love to find
    out where you got this from or what the theme is called.
    Kudos!

    Also visit my web site :: http://www.hit-forum.info/index.php?action=profile;u=40057

  51. April 9, 2021 at 4:29 pm

    Why visitors still make use of to read news papers when in this
    technological globe everything is accessible on net?

  52. April 9, 2021 at 10:19 pm

    hey there and thank you for your information ? I’ve definitely
    picked up anything new from right here. I did however expertise a few technical points using this website, as I experienced to reload
    the site a lot of times previous to I could get it to
    load properly. I had been wondering if your hosting is OK?
    Not that I am complaining, but slow loading instances times will very frequently affect your placement in google and can damage your high quality score if ads and marketing with Adwords.
    Anyway I am adding this RSS to my e-mail and
    could look out for a lot more of your respective intriguing content.
    Make sure you update this again soon.

    Feel free to visit my webpage: http://www.classifiedadsubmissionservice.com

  53. April 10, 2021 at 12:43 am

    I like this web site so much, saved to favorites.

    Feel free to visit my site; royaltooba.com

  54. April 10, 2021 at 8:57 am

    Thanks for the auspicious writeup. It in reality was once a amusement account it.
    Glance advanced to more added agreeable from you!

    By the way, how could we communicate?

    My web blog https://kebe.top/viewtopic.php?id=900081

  55. April 10, 2021 at 9:24 am

    When some one searches for his vital thing, therefore he/she wishes
    to be available that in detail, thus that thing is maintained
    over here.

    Feel free to visit my webpage; https://kebe.top/

  56. April 10, 2021 at 10:07 am

    Great article! This is the type of information that are supposed to be shared around
    the net. Disgrace on Google for no longer positioning this post
    upper! Come on over and talk over with my site . Thanks =)

    Also visit my blog post – http://www.hit-forum.info

  57. April 10, 2021 at 11:44 am

    Thanks , I’ve recently been searching for information about this
    subject for a while and yours is the greatest I have discovered till now.
    But, what about the bottom line? Are you positive concerning the supply?
    0mniartist asmr

  58. April 10, 2021 at 3:40 pm

    I’ve recently started a website, the info you offer on this website has helped me tremendously.
    Thanks for all of your time & work.

    Also visit my web-site :: shaboxes.com

  59. April 10, 2021 at 6:59 pm

    hey there and thank you for your information ?
    I?ve certainly picked up something new from right here.

    I did however expertise several technical points using this
    website, since I experienced to reload the web site a lot of times
    previous to I could get it to load correctly.
    I had been wondering if your web host is OK?
    Not that I’m complaining, but sluggish loading instances times will sometimes affect your
    placement in google and can damage your quality score if advertising and marketing with Adwords.
    Well I am adding this RSS to my email and could look out for much more of your respective interesting content.
    Make sure you update this again soon..

    My page … http://buyactive.com/forums/index.php?action=profile;u=53178

  60. April 10, 2021 at 7:04 pm

    Hi, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam feedback?
    If so how do you prevent it, any plugin or anything you can advise?
    I get so much lately it’s driving me mad so any help
    is very much appreciated.

    my page … community.allthingsmarketplace.com

  61. April 10, 2021 at 10:39 pm

    Hi there just wanted to give you a quick heads up and let
    you know a few of the pictures aren’t loading correctly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same outcome.
    asmr 0mniartist

  62. April 11, 2021 at 12:45 am

    Real clean internet site, thank you for this post.

    Also visit my webpage … gantdaily.com

  63. April 11, 2021 at 1:12 pm

    Well I truly liked studying it. This information procured by
    you is very helpful for proper planning.

    Also visit my web page https://store.enviotech.com.bd

  64. April 11, 2021 at 11:22 pm

    Thank you, I have recently been searching for information approximately this topic for
    ages and yours is the greatest I’ve found out till now.
    However, what in regards to the bottom line? Are you sure in regards to the source?

    Here is my web site: https://saihuo.com/bbs/home.php?mod=space&uid=341791&do=profile&from=space

ADD A COMMENT