Published by Ketan Bhagwate
Posted on March 02, 2020
Long-tail keywords are very specific 3 to 4 keywords or phrases to whatever product you sell. Whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.
1. Long-tail keywords are very accurate searches and many times describe the product to the exact parameter and hence have a very high chance of converting. Eg: Amazon Marketing Services, eCommerce
A long-tail keyword search such as “300 TC queen Pink sheet set” will result in your product being displayed if this phrase is present in your product and will certainly result in a buy if your product really has all those attributes.
2. Analysis has shown that 10 to 15 % of actual searches come from single word very generic keywords. Another 20% of search comes from less generic keywords which could be one to two words long and the remaining 60 to 70 % of the search is actually coming from 3 to 4-word long-tail keywords that contain very product-specific attributes.
3. Long Tail keywords are cheaper as they have less Competition bidding for them. This effectively means less cost per click. Furthermore, couple Long Tail Keywords with a better conversion as the client is specific of his or her search results in a better ROI (Return On Investment).
4. As these keywords come from some very serious searchers they essentially always define your content. You need to have these keywords seeded in your content in one form or the other. Your bullet points, attributes or your enhanced brand content need to have these phrases embedded.
5. The first four words of your Product Title form the most prominent Long-tail keyword. Make sure that these 4 key words describes your product as much exactly as possible. Therefore, make sure your product brand name occupies maximum one word, and if you have a brand name which is 3 to 4 words long (Little Jonnys Big Donuts) either collapse it down to 1-word acronym (LJBD) or push it to the back of the Title.
6. One of the best ways to find Long Tail Keywords is to check the Autocomplete results in the search box. Question and Answers and customer feedbacks also provide a lot of these keywords. Make a detailed list of what your product stands for and for whom is your product meant. What is the use and what’s special about your product? All these words actually form your Long Tail
7. On a parting note, please remember that Long Tail Keywords are used by serious shoppers looking for that exact product. Please make sure that your product actually stands for that Long Tail keywords.
Hence, if a Longtail Keyword like “Oxford pure leather men’s shoe” brought a customer to your page to make sure your product is actually a shoe for men made of pure leather and are styled Oxford and not a sports shoe made of synthetic material.