Facebook shopping feature

Facebook has rolled out an interesting feature “Facebook Shopping”

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Posted on July 30, 2020

Introduction:

Facebook has always been one of the best platforms to connect with your family, friends, and loved ones. Likewise, Facebook is also widely preferred by brands, businesses, and product sales. That is why it is known as a connector of what you actually adore. 

For years, brands have been using this platform to buy and sell things such as bicycles, coffee tables, piano, and lots more. These brands and their beloved customers have strengthened the concept of social commerce as they are making dreams into reality.

Facebook Marketing

Facebook Marketing

Right now many SMEs and middle-sized business houses are struggling and many retail stores closing, more brands are looking for ways to bring their businesses online. That’s why Facebook has launched Facebook Shops. It is a fully customized eCommerce platform for brands across the world. 

Creating a shop on these platforms is very easy and free. Businesses can easily choose the products they wish to feature and then can customize the look of the shop. They have full access to your products right from here.

Benefits you can get are as follows:

1. Seamless Shopping:

Facebook shops run with a motto of Seamless Shopping. Smooth selling of products with no hassles and easy to pick anything of their choice. Viewers do not have to leave Facebook or Instagram whilst exploring goods. It only takes a few minutes to customize the shops. 

Facebook Feature

Facebook Feature

2. Empower small businesses:

With this cool feature, small businesses have got a super way to display their goods and products in front of targeted consumers. With this, brands have flourished and earned a decent revenue. 

3. Increase in Engagement:

Facebook shop feature has incredible benefits like an increase in engagement. Since brands are able to disclose their products and relevant content, the brands do encounter with the right audience. 

Increase in Engagement

Increase in Engagement

4. Customizable Shops:

Facebook Shops has the finest shopping experience where brands can easily generate their online product shop for free. Viewers get an A+ level of a customized experience.

Customization gives them fun while shopping for your products. Sounds very intriguing, right?

5. Live Shopping Feature:

Viewers and your targeted audience are constantly using live video to watch products and other merchandise. In real-time, the Facebook shop has made it extremely simpler for people to purchase their ideal products. 

Under this feature, brands can tag their products from the Facebook shop before going live and it will be shown at the bottom of the live video.

Final Words:

A fusion of global eCommerce and Facebook shop feature is smartly changing online shopping. People are gradually gaining a seamless shopping experience and to know how to give a seamless shopping experience to your viewers, connect with 99 YRS experts today!

99 YRS is a 360-degree performance-based global eCommerce marketing solutions agency in Mumbai. Dive deeper with us on different vital concepts to increase your sales with us!