How to drive more traffic from Social Media to Amazon?
Published by Ketan Bhagwate
Posted on February 27, 2020
Introduction:
Amazon has expanded as an eCommerce platform and so has the complexities to become an Amazon seller. Simple SEO Optimization is not enough to compete with the massive sellers. In fact, the number of sellers is growing day by day. Many SMEs (Small and Medium-Sized Enterprises) use the marketing techniques of large firms and Amazon Marketing Services (AMS). Further, they do Social Media Paid Ads. Today, we will talk about how to successfully drive traffic to Amazon with the help of Social Media Advertising.
Social Media for Amazon Business
Driving traffic to Amazon is one of the greatest ways for sellers to attract new customers. Moreover, a brand also gets a competitive edge in the global eCommerce market. A well-executed strategy can go a long way. Boost traffic, improve keyword rank, drive sales, develop long term relations with clientele, grow revenue and gain lots more.
However, you can gain what you want to be provided you do it in the correct way. There are many useful ways to use social media marketing for Amazon.
1. Choose your platforms:
Amazon Marketing Services is surely the one for you and so the social media marketing for Amazon pages. Choose popular social media platforms for marketing. Likewise, opt for smart techniques to display your brand. Select Facebook, LinkedIn, Instagram, Twitter and lots more. This will give them time to optimize content perfectly. Further, engaging with the right social media platforms can help to build a stronger relationship with followers.
Pinterest, Facebook, Twitter, Instagram are content-driven and also possess visuals. These make them ideal to promote products.
2. Build a brand voice:
Create a brand voice
A brand needs specific and strategized content that will relate to the audience. Moreover, a brand needs to build a specific brand voice that you need to maintain throughout the content. This includes your product listing and product description.
No matter how much is the quantity, the brand voice should be very unique and must have quality. Moreover, a brand voice must reflect and have an impact on the viewers. Show visuals of the products include quotes, fun facts and lots more to create a network with the viewers.
3.Redirect with Purpose:
The ultimate goal to use social media marketing is to drive traffic to the brand’s Amazon pages. Ensure to create posts that interest the viewers and followers. Sending prospects from social media to Amazon provides a brand with a chance to generate more quality leads. They like the content as they have some interest in the products. If they click the content, they can purchase and hence, there are chances they can surely visit the products link.
4. Share Consistently:
The main purpose of using social media networks is to share quality content, posts and blog to create engagement within the brand page. Moreover, a business needs to engage to increase brand awareness as well as conversions. A brand needs the customers’ views regarding products as well as brands. Create attractive posts and blogs in a unique way. Mention to like, comment and share. This can help a brand to send the audience on Amazon pages. This can also be done through Amazon Marketing Services.
Bottom Line:
A combination of Amazon Marketing Services along with a skilfully applied Social paid marketing strategy can be a potent strategy to increase sales as well as help manufacturers and other product brand owners increase their visibility and sales on Amazon marketplaces.
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