In the content-driven world, it’s a challenging task to stand out as a successful global eCommerce agency. Despite several challenges, there are certainly proven social media marketing tactics to help you build a strong brand across the eCommerce marketplaces. One of those beneficial methods is fully embracing social media platforms.
In fact, according to the study, businesses that engage with audiences via social media platforms are able to generate 20% to 40% more ROI (Return of Investment) as compared to the companies that do not. From advertising on Facebook to connect with Instagram brand influencers to leveraging live video facilities, every unique tool can be beneficial for your eCommerce business.
Social Media for Global eCommerce
However, many people are unsure where to start or how to develop a strong social media plan. By using social media platforms correctly, you can surely engage your targeted audience in several unique ways, develop a personal relationship, develop new contacts, along with maintaining the existing ones you have. Let us know social media strategy development with the following steps:
Start with the Basics:
Generating substantial traffic and attracting customers from social media platform requires a strategy that takes into consideration the following points:
Voice of your audience :
Go online and listen to what customers are asking for. What do people think about your brand and products? What are their points of view? Who are the key influencers and which ones should you coordinate with? Are you using the right communication tone with customers present on different social media platforms? Determine your audience and look where they are online.
Voice of Audience
Blogs are a great source of information on a particular subject that provides in-depth content about the respective industry. Also, It signifies as a thought leader or an expert contributing to the industry. Twitter is known as a platform for trending news and current affairs on various segments, especially on entertainment and politics. While if you looking to grow your business and connect with professionals. Linkedin is the ideal platform. Facebook has significantly evolved as a social platform. While Instagram is a great means of creating content. Once you have identified where your target audience is, listen to what they are saying. Listen to their needs, doubts, and opinions.
Setting Social Media Goals:
The second step towards a strong social media marketing strategy is to set objectives and goals. The more specific your social media marketing goals and objectives are, the better you will be able to design your content to meet those goals.
Set Social Media Goals
For instance, let’s say that your social media marketing objectives are to drive traffic to your Amazon Storefront or any other eCommerce product page and convert sales from social media. Then you should incorporate specific content posts that will drive people to a landing page or eCommerce storefront.
Knowing and understanding customers’ needs is at the center of every successful social media marketing strategy. You can know your customers’ needs and demands by scrutinizing different social media platforms. Also, watch their search behavior as behind every online search; there is a user’s intent. The exact information they are looking for while buying any product or services. If you want to improve the social media marketing content, ensure that your content exactly addresses the searcher’s user intent and fulfill their needs.
Sharing, not selling:
Social media marketing is all about building relationships with targeted audiences, whereas, selling is a secondary aspect. Gaining customers’ trust and strengthening relationships with them will help you for a longer time. Also, focus on sharing, not just selling.
Time to share
Share valuable content, information, benefits, the importance of your products on different social media platforms. This will also help you to know the customers’ mindset.
Develop a social media marketing strategy and define how you will track progress, generate reports, revise plans, communicate updates to the team members every week. Moreover, also know the latest trends and include those in your strategy too.
Top Social Media Marketing Tactics:
After developing a well-established social media marketing strategy, use the following social media marketing tactics to boost your page traffic and grow sales on your eCommerce product page:
Optimize social media posts:
Optimizing social media posts is one of the most important steps. Use high-quality visual images and videos to grab the attention of targeted audiences. Also, use high-conversion keywords in the post (caption and hashtags) to increase the visibility and reach of the audience.
Optimize Social Media
Share out of the box content:
The second tactic is about sharing the right user-generated content on every social media platform. But you have to make a thorough research before actually starting to post anything. Since every social media platform is different and so are the audiences. And each audience has its own expectations for the posts they wish to see on the platforms.
Eg: Facebook is full of videos, images and curated social content and the goal is to build a brand page and engage more and more fans. Make extensive use of videos as they have higher average engagement than links and graphics.
Reviews and Testimonials :
Happy Customers are said to be the best sellers. People prefer to trust a person who has already purchased your product than you, who directly approaches them to hit the sale. In simple words, this is termed as “Referral marketing” and as per the study, it has been concluded that more than 88% feel comfortable in buying products they are referred to by their near ones.
ii. Email them and gain good reviews by adding a link at the bottom of your email.
iii. Ask your followers directly to post a review on your product listing.
Interact with Followers:
Make frequent interaction with the targeted audience. This will not only strengthen your relationship with thembut also effectively helps you to promote your eCommerce product page.
Monitor your social media posts on a daily basis and engage the prospects with asking questions, thanking them for their feedback, solving their doubts, responding to the comments, participating in the discussion on Facebook or LinkedIn related to your product niche and sharing the content. This can be done effectively by joining different groups and communities on Facebook, Twitter, and LinkedIn.
Make use of the “Live Videos” option on Instagram and Facebook to personalize the communication with your targeted audience.
Use Paid Advertising:
Ensure to have a good budget to take your social media marketing activities to the next level. Make use of Facebook paid ads, Instagram ads, LinkedIn paid ads and Promoted Tweets to drive traffic to your eCommerce storefront. As long as these ads have high-quality content, exact target, these paid ads can assist you to boost traffic and sales on the product page.
Integratingthe above social media marketing tactics to drive traffic on your eCommerce product listingcan help you withstand the competition around you. If your business is able to put the right social media marketing strategy into the right place, your business can definitely gain guaranteed results.