Channel Management

Organizations are realizing the importance of Channel Management and engagement as the revenue of the organization has a direct relation with the distribution channels’ performance. 99 YRS, eCommerce consulting, has identified the vital areas in sales, marketing and distribution channels of clientele. This helps an organization to energize and boost their sales activities considerably. 

99 YRS helps organizations to focus on the core functions to improve overall channel management services.

Benefits of Channel Management:

  • Channel Management helps you to maximize the sales and revenue
  • Effective channel management allows a brand to connect with marketplaces that are really challenging to reach.
  • Efficient Decisions can be made quickly

The entire channel management process is split into 4 key components with domain expert resources handling each of the components

Panel Creation

Inventory and Demand planning

Order Management

Customer Management

Panel Creation

On-boarding to market places involves two parts:

  1. Creating Brand equity

Brand equity involves Brand Name, logo, tag lines, etc. and ensuring compliance with trademarks and copyrights.

  1. Statutory requirements
  1. Company Name
  2. KYC Documents
  3. Bank details
  4. Valid International Payment option


Inventory Management is scrutinizing of inventory and stock items recognized as non-capitalized assets. Also known as the component of supply chain management, inventory management involves is all about supervising the flow of goods and services. 

Inventory management is a critical function as out of stock means loss of sale. But with FBA Services (Amazon Fulfillment Services), the inventory management process becomes easier and more efficient.

In order to ensure stock outs are at a minimum, the following analysis and correctives are carried out on a regular basis: 

  1. Mapping Inventory to Orders rate
  2. Setting Re-order levels
  3. Daily Monitoring of Re-order levels and raising flags
  4. Shifting inventory across portals for better utilization
  5. ABC classification of Inventory


While most of the Order processing is automated by the various channels and the actual processing is done by (Amazon Fulfillment Services) or simply called Amazon FBA Service. A proper control over the entire process is mandatory as this is the most crucial step of the entire eCommerce functioning.

  1. Daily Notification of orders received
  2. Near to SLA breach Order Notification
  3. Updating the dispatch details on panel if required
  4. Notification of Cancelled and Unfulfilled orders
  5. RTV monitoring


Customer management is an essential part of sales and 99 YRS provides customer management services that assist organizations make successful and robust procedures that add value to their clientele.

  1. Address all communication between the customer and you
  2. Reply to customer on the review page
  3. Answer product related questions that the customers post.
  4. Create the necessary action to resolve issues related to product quality, payments, etc.
  5. Softening the blow from an irate customer feedback with a pacifying reply.
  • Review Management
  • Identify consumer trends or gaps in product description
  • Increase Buy Box percentage
  • Resolve customer issues within 24 hours
  • Increase customer experience
  • Dispute reviews that are not product or experience related

With eCommerce consulting services, do the entire channel management procedure effectively.

99 Yrs Panel management systems navigate you through any weather in the eCommerce domain.

99 YRS